In-depth analysis is carried out to find out the technical issues and potential weaknesses, as well as, structural errors of the website.
Create a customized on-page SEO strategy based on the full website analysis report, with recommendations on how to improve rankings
Implement the agreed on-page optimization measures to eliminate the glitches and boost the website's performance.
At ONPAGE SEO HUB, we offer a wide range of on-page SEO services including internal linking, optimization of meta tags, schema, AMP, URL, page title and more, for your personal or business website. Thanks to our dynamic team of impeccable SEO specialists and access to latest technology, our services are personalized and result-driven.
Many entrepreneurs and eCommerce professionals think ahead of time about how complicated SEO is for virtual stores, is not it? In addition, now that we are going to talk about SEO OnPage in this post, things may seem even more difficult. However, their definitions are far from complicated. To begin with, SEO is the set of practices used to make a website and its respective pages organically achieve a better position in the ranking rankings of search engines.
SEO OnPage is a variation of SEO that is restricted to a series of techniques that modify the internal aspects of a site.
Have I managed to clarify things a little more? Anyway, to help you better understand the concept, benefits and SEO techniques on the page, join me in this text!
The SEO OnPage is, nothing more and nothing less than the SEO that internal factors of a site works, such as page titles, title tags, meta descriptions, images, URLs, content, distribution of keywords, internal links, Product descriptions and much more. That is, practices that work with aspects on which you have total control to insert, modify or exclude matters in your eCommerce.
It differs from OffPage SEO, which takes care of the external characteristics of the store, in that, this variation, you have very little control over the results produced, as it depends on mentions, compartments and links received from other people, brands and sites. Something foreign to you, as administrator of the site.
The main objective of SEO OnPage is to increase the chances that Google and other search engines match your pages to the correct searches, that is, those that are made by the keywords chosen by you and used by your audience. Because they are aspects of the site, many of them are related to technical issues. So, if you are not sure, you can always consult a specialist, and make sure you do things right.
Basically, the reasons to focus on SEO OnPage are the same for SEO. This means that the strategy must be well worked out to make e-commerce receive more access and more organic conversions. That your eCommerce is one of the first to appear in Google search results also increases the credibility of your store. And is that, after all, users understand that it is because your content or offers are relevant to that search refers...
In addition, after your eCommerce reaches the first page of Google, the results (visits, leads generated, sales) will continue to generate for a certain time.
But be aware: being in a good position does not mean that it lasts forever. It is important that you know that you should continue testing and continuous improvement, but, you will drop some positions in the ranking and lose sales.
Finally, SEO tends to have a lower cost than sponsored links, so the media generate lower acquisition costs for customers. All these points differ totally when we talk about sponsored links, after all, besides expensive, you will always depend on them. If one day you stop making ads, your billing will stop at the same time.
Finally, we can cite as a benefit of a well aligned SEO OnPage delivering a better experience for the user. After all, Google and other search engines hardly reward a site or a virtual store if the usability of their pages is bad.
As the list of internal factors is huge, let's focus on some practices that will work on SEO on your store page. At present, we have:
Let's think that Google wants to show the best page for the user. So how do you think? Well, we can consider that if he went into the store and sailed, that's a good indicator, right? Now, if you wait, wait, wait, and the store does not open? For Google that is a strong indicator that that page was not relevant. Therefore, speed is a decisive factor.
Did you know that a survey showed that users tend to wait up to 2 seconds to start navigating the page? Knowing this... What would you say is the average loading time for your store? If you do not have this information, you can use tools like WebPageTest and PingDom, in addition to Google PageSpeed, that can give you improvement tips.
Again we will try to think as Google does. How will you identify that page A is more relevant than page B for the search "110v refrigerator"? Well..., accept that if the customer accessed page A, remained in it twice as long as on page B and navigated through dozens of other pages of the virtual store, probably interest in page A is greater than On page B, right?
Yes, the time spent on both the page and the store influences the SEO. For this, the usability must be an important factor to keep the client compromised during navigation.
Did you know that a page can have up to two different titles? That is, there is the internal title and the tag tag (or SEO title).
The first model is the one that appears to the user after you access the page and is about to consume its content. The function of this title is to reinforce the interest in the public in continuing the reading. The second type is the title that appears in search engine results. This has a more attractive function, needs to be shorter (63 characters maximum) to not be cut by Google and should contain the keyword of the leftmost page possible.
The way a description goal is written does not directly influence Google's algorithms to rank your page better or worse. However, it is very important because it is the space in which you have more freedom to convince the public to click on your links.
This description should have approximately 155 characters and summarize, in an informative and informative way, the content of the page. In addition, you can include a CTA to reinforce the invitation to the user.
An example of a poor meta description is: "Incredible product to use in your home. Buy now with comfort and security."
Now an example of a good option:" More than 2,000 items with discounts of up to 10% and parceling up to 12x without interest, comfort and security." Probably the second option will attract more clicks and generate more Users for your online store.
A friendly URL is one in which both search engines and people can easily interpret it. What's more, it's important to be short, related to the title and content of the post and does not contain numbers, spaces and special characters.
Therefore, when developing a sales page for an air conditioner, do not let the page link be "www.onpageseohub.com/productos.php?categoria=3". It is better if it is "www.onpageseohub.com/speed-optimization/", understood?
The optimized images have two functions of improvement in the SEO in your page.
The first function has to do with the reduction in file size. As an eCommerce usually has many exposed images, it is not very appropriate to have several files of that type with 500kb, 1Mb or more than 2Mb. Using image optimization tools, you can reduce the size of images without losing much quality in resolution.
The second function is more specific and focuses on the descriptions of the images. The point here is that searchers do not read the images as we see them. We need to help with our description so the photos make some sense. Therefore, I recommend placing a title for the image as the name of the file (for example, air-conditioning-markX-front.jpg) and describe the content of the image on its alt text tag (if possible, Key).
Building a network of internal links is important so that the navigation of the visitors is more fluid and lasting. In the end, with related content connecting, users can have a more enriching learning and consumption experience. This also facilitates the knowledge of other pages to your site by the search engines. In addition, search engines understand that your site has much more interesting content to offer. This increases the relevance of your domain and your pages.
To make an SEO OnPage well done, we must prevent certain failures. Here are 3 of the most common:
Formerly, a very high density of keywords in a content worked and helped the sites to better locate in the search engines. Currently, Google appreciates the quality of the content and, if the frequency of occurrences of the keywords hinders the naturalness of reading, the web will be poorly valued.
The search engine can perform semantic analysis of the keywords. Therefore, synonyms and directly related terms should be used.
Titles can be different if the CMS module (content management) of your e-commerce platform allows this type of modification. The configuration of the two types of titles is usually different, much depending on the limitation of characters and the use of keywords.
The one who starts researching on SEO may end up finding some research that spread myths on the Internet. One of them points out that a content of approximately two thousand words is the ideal to place a page well in search engines.
However, the point in question is not the number of words per se, but how more detailed and informative content tends to appeal more to the public and search engines.
SEO OnPage is the first step you should take in an SEO strategy for your e-commerce. After all, you have to have the Home pretty, make it attractive for the search engines and deliver a good experience to the visitors. Thus, the road will be easier to create a positioning based on external influences.
Thanks to an expert SEO team, Onpage SEO Hub is capable of offering end-to-end on-page SEO solutions to businesses of varying size. We have in-depth knowledge about sitemaps, robots.txt, AMP, a number of schema’s and so on. Our search engine optimizers are always equipped with information about all the latest updates rolled out by Google and strive to provide result-driven, unmatched services at the most competitive market rates.
Meta tags include information about a website. We optimize the meta title, description and keyword to help your website secure the top 10 rank on SERPs. Our services include:
Schema markup is a code, which when integrated with your website, helps search engines to return more informative results for users. By optimizing your site with schema, the search engines will know exactly what the content / data in your website means and not just what it says.
AMP or Accelerated Mobile Pages is an open-source initiative by Google designed to measurably enhance the loading time for web pages that are rich in content, such as videos, graphics, animation, social plug-ins, maps, images and more. AMP enables the creation of websites that are information-rich, eye-catching and consistently fast, and can work across several devices and platforms with a heightened UX.Learn more
Canonical URLs are basically duplicate URLs that point towards the same content and it puzzles search engine crawlers. We will help identify the canonical URL in your website and apply the right code.
The most important part about your website is your domain as it tells the audience about you. Whether the domain for your website is http://, https:// or http://www, we can help you choose a preferred domain at competitive prices.
With an in-depth knowledge about the use of GEO sitemap, we can help you determine the geo-location of your website visitor and deliver varied content to the visitor, based on location, such as country, region, state, city or zip code.
Our robots.txt creation and update services make sure that top search engines are indexing and crawling your website properly, which ensures a better rank on SERPs.
301 redirects help in redirecting traffic to a new website while keeping the previous SEO rank. It tells Google that you have permanently moved your site. On the other hand, 304 redirects specify search engines that the site has not been modified.
Site speed optimization accelerates the download speed of your web pages and boosts backend systems to increase usability and retain visitors. It leads to maximize the conversion rate of your site, leading to the generation of more leads and sales.
At Onpage Social Hub, we conduct a detail and technical analysis of your website to ascertain whether the site can function across various hand-held devices. We make use of the industry’s latest tools and technology.
Mobile usability analysis is carried out to determine how a mobile app or product is perceived by the end-users. Thorough testing includes deep research, which enables the discovery and resolution of glitches early; thereby, making sure quality user experience of a mobile user.
Our keyword research and canonical mapping services is focused on helping you find the right keywords for your business that will bring more traffic, qualified leads and sales.
At Onpage SEO Hub, we have the skills and expertise needed to create SEO optimized, reader-friendly meta content including keyword tag, title tag and meta description tag. This will help in increasing your website’s traffic and ranking.
Schema integration involves the consolidation of existing, as well as, proposes databases into one unified schema, providing users a combined view of the data.
H1 and H2 tags are an essential and necessary part of on-page SEO as they provide information to the target audience regarding what the website is all about. The texts are wrapped by HTML and effective in shaping the perceptions of search engines about content of your site.
We optimize images using ALT tags and image title. Image optimization increases the chances of websites appearing on the top search results of search engines.
We, at Onpage SEO Hub, offer reasonable on-page SEO pricing plans for all types of businesses. We do not have any hidden fees.
We have assisted a diverse spectrum of businesses from across of the world achieve their search marketing aims. Several small businesses have got great returns for their investment, while numerous corporate houses has managed to accomplish complicated marketing metrics and dominate their specific segment online, with our help. Below are a few clients that we have had the pleasure of working with. If you need any more information, call us.