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What is on page search engine optimization?

On-page optimization refers to the factors that have a direct effect on the ranking of a website / webpage on search engine results and the components are under your control. The factors include HTML source code, the content, meta tags, keyword placement and density of a page. On the other hand, off-page SEO mainly refer to external signals, such as links.

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seo onpage

Process Of Onpage SEO Hub

Website Analysis

In-depth analysis is carried out to find out the technical issues and potential weaknesses, as well as, structural errors of the website.

Forethought

Create a customized on-page SEO strategy based on the full website analysis report, with recommendations on how to improve rankings

Execution

Implement the agreed on-page optimization measures to eliminate the glitches and boost the website's performance.

Onpage SEO Services

A Complete Range of Onpage SEO Services!

At ONPAGE SEO HUB, we offer a wide range of on-page SEO services including internal linking, optimization of meta tags, schema, AMP, URL, page title and more, for your personal or business website. Thanks to our dynamic team of impeccable SEO specialists and access to latest technology, our services are personalized and result-driven.

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SEO ONPAGE: WHAT IS IT AND WHY IS IT ESSENTIAL FOR YOUR ONLINE STORE?

Many entrepreneurs and eCommerce professionals think ahead of time about how complicated SEO is for virtual stores, is not it? In addition, now that we are going to talk about SEO OnPage in this post, things may seem even more difficult. However, their definitions are far from complicated. To begin with, SEO is the set of practices used to make a website and its respective pages organically achieve a better position in the ranking rankings of search engines.

SEO OnPage is a variation of SEO that is restricted to a series of techniques that modify the internal aspects of a site.

Have I managed to clarify things a little more? Anyway, to help you better understand the concept, benefits and SEO techniques on the page, join me in this text!

What is SEO OnPage?

The SEO OnPage is, nothing more and nothing less than the SEO that internal factors of a site works, such as page titles, title tags, meta descriptions, images, URLs, content, distribution of keywords, internal links, Product descriptions and much more. That is, practices that work with aspects on which you have total control to insert, modify or exclude matters in your eCommerce.

It differs from OffPage SEO, which takes care of the external characteristics of the store, in that, this variation, you have very little control over the results produced, as it depends on mentions, compartments and links received from other people, brands and sites. Something foreign to you, as administrator of the site.

The main objective of SEO OnPage is to increase the chances that Google and other search engines match your pages to the correct searches, that is, those that are made by the keywords chosen by you and used by your audience. Because they are aspects of the site, many of them are related to technical issues. So, if you are not sure, you can always consult a specialist, and make sure you do things right.

What are its benefits?

Basically, the reasons to focus on SEO OnPage are the same for SEO. This means that the strategy must be well worked out to make e-commerce receive more access and more organic conversions. That your eCommerce is one of the first to appear in Google search results also increases the credibility of your store. And is that, after all, users understand that it is because your content or offers are relevant to that search refers...

In addition, after your eCommerce reaches the first page of Google, the results (visits, leads generated, sales) will continue to generate for a certain time.

But be aware: being in a good position does not mean that it lasts forever. It is important that you know that you should continue testing and continuous improvement, but, you will drop some positions in the ranking and lose sales.

Finally, SEO tends to have a lower cost than sponsored links, so the media generate lower acquisition costs for customers. All these points differ totally when we talk about sponsored links, after all, besides expensive, you will always depend on them. If one day you stop making ads, your billing will stop at the same time.

Finally, we can cite as a benefit of a well aligned SEO OnPage delivering a better experience for the user. After all, Google and other search engines hardly reward a site or a virtual store if the usability of their pages is bad.

What are the main techniques of SEO OnPage?

As the list of internal factors is huge, let's focus on some practices that will work on SEO on your store page. At present, we have:

Speed

Let's think that Google wants to show the best page for the user. So how do you think? Well, we can consider that if he went into the store and sailed, that's a good indicator, right? Now, if you wait, wait, wait, and the store does not open? For Google that is a strong indicator that that page was not relevant. Therefore, speed is a decisive factor.

Did you know that a survey showed that users tend to wait up to 2 seconds to start navigating the page? Knowing this... What would you say is the average loading time for your store? If you do not have this information, you can use tools like WebPageTest and PingDom, in addition to Google PageSpeed, that can give you improvement tips.

Time of permanence in the page

Again we will try to think as Google does. How will you identify that page A is more relevant than page B for the search "110v refrigerator"? Well..., accept that if the customer accessed page A, remained in it twice as long as on page B and navigated through dozens of other pages of the virtual store, probably interest in page A is greater than On page B, right?

Yes, the time spent on both the page and the store influences the SEO. For this, the usability must be an important factor to keep the client compromised during navigation.

Create optimized titles

Did you know that a page can have up to two different titles? That is, there is the internal title and the tag tag (or SEO title).

The first model is the one that appears to the user after you access the page and is about to consume its content. The function of this title is to reinforce the interest in the public in continuing the reading. The second type is the title that appears in search engine results. This has a more attractive function, needs to be shorter (63 characters maximum) to not be cut by Google and should contain the keyword of the leftmost page possible.

It is explanatory in its meta descriptions

The way a description goal is written does not directly influence Google's algorithms to rank your page better or worse. However, it is very important because it is the space in which you have more freedom to convince the public to click on your links.

This description should have approximately 155 characters and summarize, in an informative and informative way, the content of the page. In addition, you can include a CTA to reinforce the invitation to the user.

An example of a poor meta description is: "Incredible product to use in your home. Buy now with comfort and security."

Now an example of a good option:" More than 2,000 items with discounts of up to 10% and parceling up to 12x without interest, comfort and security." Probably the second option will attract more clicks and generate more Users for your online store.

Write friendly URLs

A friendly URL is one in which both search engines and people can easily interpret it. What's more, it's important to be short, related to the title and content of the post and does not contain numbers, spaces and special characters.

Therefore, when developing a sales page for an air conditioner, do not let the page link be "www.onpageseohub.com/productos.php?categoria=3". It is better if it is "www.onpageseohub.com/speed-optimization/", understood?

Optimizes the images

The optimized images have two functions of improvement in the SEO in your page.

  1. They can reduce the load time of your pages
  2. They facilitate the reading of the images by the search engines.

The first function has to do with the reduction in file size. As an eCommerce usually has many exposed images, it is not very appropriate to have several files of that type with 500kb, 1Mb or more than 2Mb. Using image optimization tools, you can reduce the size of images without losing much quality in resolution.

The second function is more specific and focuses on the descriptions of the images. The point here is that searchers do not read the images as we see them. We need to help with our description so the photos make some sense. Therefore, I recommend placing a title for the image as the name of the file (for example, air-conditioning-markX-front.jpg) and describe the content of the image on its alt text tag (if possible, Key).

Make internal links

Building a network of internal links is important so that the navigation of the visitors is more fluid and lasting. In the end, with related content connecting, users can have a more enriching learning and consumption experience. This also facilitates the knowledge of other pages to your site by the search engines. In addition, search engines understand that your site has much more interesting content to offer. This increases the relevance of your domain and your pages.

Common SEO Mistakes on the Website, and How to Avoid Them

To make an SEO OnPage well done, we must prevent certain failures. Here are 3 of the most common:

1. Exaggerate the use of keywords

Formerly, a very high density of keywords in a content worked and helped the sites to better locate in the search engines. Currently, Google appreciates the quality of the content and, if the frequency of occurrences of the keywords hinders the naturalness of reading, the web will be poorly valued.

The search engine can perform semantic analysis of the keywords. Therefore, synonyms and directly related terms should be used.

2. Keep the internal and external title always the same

Titles can be different if the CMS module (content management) of your e-commerce platform allows this type of modification. The configuration of the two types of titles is usually different, much depending on the limitation of characters and the use of keywords.

3. Thinking that the higher your content, the better your positioning

The one who starts researching on SEO may end up finding some research that spread myths on the Internet. One of them points out that a content of approximately two thousand words is the ideal to place a page well in search engines.

However, the point in question is not the number of words per se, but how more detailed and informative content tends to appeal more to the public and search engines.

SEO OnPage is the first step you should take in an SEO strategy for your e-commerce. After all, you have to have the Home pretty, make it attractive for the search engines and deliver a good experience to the visitors. Thus, the road will be easier to create a positioning based on external influences.

on page seo techniques

Technical On-page SEO

Thanks to an expert SEO team, Onpage SEO Hub is capable of offering end-to-end on-page SEO solutions to businesses of varying size. We have in-depth knowledge about sitemaps, robots.txt, AMP, a number of schema’s and so on. Our search engine optimizers are always equipped with information about all the latest updates rolled out by Google and strive to provide result-driven, unmatched services at the most competitive market rates.

  • SEO friendly URLs
  • Page Speed Optimization
  • 404 Error fixed & 301 redirection
  • Sitemap & Robots.txt
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Meta Tags Optimization

Meta tags include information about a website. We optimize the meta title, description and keyword to help your website secure the top 10 rank on SERPs. Our services include:

  • Keyword Research & Mapping
  • Meta Titles & Descriptions
  • Header Tag Optimization
  • Image ALT tag Optimization
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Meta Tags Optimization
Schema Optimization

Schema Optimization

Schema markup is a code, which when integrated with your website, helps search engines to return more informative results for users. By optimizing your site with schema, the search engines will know exactly what the content / data in your website means and not just what it says.

  • Organization Schema Optimization
  • Breadcrumb Schema Optimization
  • Product Schema Optimization
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AMP Optimization

AMP or Accelerated Mobile Pages is an open-source initiative by Google designed to measurably enhance the loading time for web pages that are rich in content, such as videos, graphics, animation, social plug-ins, maps, images and more. AMP enables the creation of websites that are information-rich, eye-catching and consistently fast, and can work across several devices and platforms with a heightened UX.

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Google AMP Optimization

Essential On-Page SEO Elements

Pricing Table

We, at Onpage SEO Hub, offer reasonable on-page SEO pricing plans for all types of businesses. We do not have any hidden fees.

Basic

$59Onetime

5 Pages

  • URL Structure
  • Canonical URl Optimization
  • Keyword Research & Mapping
  • Title/Meta Description Optimized
  • Pages Optimized
  • Google Local Listing
  • Bing Local Listing
  • Google Tag Manager/ Analytics
  • Search Console
  • 404 Error fixed
  • 301 redirection
  • Robots.txt & XML Sitemap
  • Schema markup Optimization

Professional

$99Onetime

10 Pages

  • URL Structure
  • Canonical URl Optimization
  • Keyword Research & Mapping
  • Title/Meta Description Optimized
  • Pages Optimized
  • Google Local Listing
  • Bing Local Listing
  • Google Tag Manager/ Analytics
  • Search Console
  • 404 Error fixed
  • 301 redirection
  • Robots.txt & XML Sitemap
  • Schema markup Optimization

Business

$249Onetime

Wordpress Website

  • URL Structure
  • Canonical URl Optimization
  • Keyword Research & Mapping
  • Title/Meta Description Optimized
  • Pages Optimized
  • Google Local Listing
  • Bing Local Listing
  • Google Tag Manager/ Analytics
  • Search Console
  • 404 Error fixed
  • 301 redirection
  • Robots.txt & XML Sitemap
  • Yoast SEO Setup
  • Automatic Blog Social Share
  • Schema markup Optimization
  • AMP Optimization

Basic

$99Monthly

  • Basic Onpage SEO
  • 100 Backlinks Createtion
  • E-mail support

Professional

$149Monthly

  • Professional Onpage SEO
  • 300 Backlinks Creation
  • E-mail & Chat support

Business

$499Monthly

  • Business Onpage SEO
  • Unlimited Keywords
  • .GOV & .EDU Backlinks Creation
  • 500 Backlinks Creation
  • Blog & Content Marketing
  • Call, E-mail & Chat support

Trusted By Great Teams

We have assisted a diverse spectrum of businesses from across of the world achieve their search marketing aims. Several small businesses have got great returns for their investment, while numerous corporate houses has managed to accomplish complicated marketing metrics and dominate their specific segment online, with our help. Below are a few clients that we have had the pleasure of working with. If you need any more information, call us.

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